I worked on the JCP team to help push brand boundaries to connect with real people in the digital and experiential space.
BACK TO SCHOOL
FALL PRINT EXPLORE
HELLO PENNEY: WE'RE REINTRODUCING THE CLASSIC JCPENNEY CATALOG FOR HOLIDAY 2017. IT'S BE BIGGER, BETTER, SMARTER, FUNNER. A NEW TWIST ON TRADITION, THE DIGITAL CATALOG WILL FEATURE MERCH AND INFLUENCER-BASED STORIES. SHOPPABLE, PINNABLE, SHARABLE DELIVERING KEY NOW-TRENDING PRODUCTS FOR HOLIDAY AND BEYOND.