JCPENNEY

I worked on the JCP team to help push brand boundaries to connect with real people in the digital and experiential space.

 

ACTIVEWEAR

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BACK TO SCHOOL

 

FALL PRINT EXPLORE

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HOLIDAY

HELLO PENNEY: WE'RE REINTRODUCING THE CLASSIC JCPENNEY CATALOG FOR HOLIDAY 2017. IT'S BE BIGGER, BETTER, SMARTER, FUNNER. A NEW TWIST ON TRADITION, THE DIGITAL CATALOG WILL FEATURE MERCH AND INFLUENCER-BASED STORIES. SHOPPABLE, PINNABLE, SHARABLE DELIVERING KEY NOW-TRENDING PRODUCTS FOR HOLIDAY AND BEYOND. 

 
QUICK AND CONVENIENT: BLACK FRIDAY TRUCK TO SET UP SHOP OUTSIDE COMPETITORS' STORE FRONTS WITH HIGH-DEMAND ITEMS ON SALE

QUICK AND CONVENIENT: BLACK FRIDAY TRUCK TO SET UP SHOP OUTSIDE COMPETITORS' STORE FRONTS WITH HIGH-DEMAND ITEMS ON SALE

CUSTOM PERSONALIZED WRAPPING PAPER FROM SOCIAL MEDIA FEEDS

CUSTOM PERSONALIZED WRAPPING PAPER FROM SOCIAL MEDIA FEEDS

 

REBRAND PRINT EXPLORE

 

SPRING

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SHOPPABLE INSTALLATION

SHOPPABLE INSTALLATION